PASKAL is a Ukrainian high fashion and ready-to-wear brand, known for its delicate silhouettes with playful notes, reminiscent of innovative architecture and nature.

At PASKAL, beauty comes from the core components and construction of the garments; laser cutting is at the heart of the brand's DNA. This approach results in a sensitive design with a strong individuality.

A finalist for the inaugural LVMH Prize, architecture graduate Julie Paskal launched her eponymous brand PASKAL in 2013. 2016 was a turning point, when Julie's first and subsequent collections were featured in Colette Paris, and PASKAL became a participant in Paris Fashion Week. Since then, the brand has shown collections at Paris and London Fashion Weeks and has been featured in top stores worldwide, starting with its first season at Luisa Via Roma to Dover Street Market in Ginza, Nordstrom, Browns, Neiman Marcus, and Net-a-porter China.

Since then, the brand has gained a reputation in fashion media as a brand that embraces femininity through emotional, colorful forms and optimistic stories revealed in its designs.

The introduction of the initial demi-couture collection in 2021 was a key moment for the launch of a new PASKAL line called "PASKAL Bébé" — a kind of retrospective that pays tribute to the brand's iconic silhouettes and techniques. It's wearable fantasy, the quintessence of translucent mountains of tulle, artisanally hand-folded bows, and laser cutting.

PASKAL is an independent label, a family business that prides itself on supporting local production. Therefore, each garment is made in Ukraine, and this is one of the main principles of the company's sustainable and socially responsible development.

In recent years, the brand's pieces have made their way into the wardrobes of hundreds of PASKAL Girls, including Björk, Rita Ora, Katy Perry, Megan Fox, Paris Hilton, Monica Bellucci, Paloma Faith, and Kerry Washington.